crazyfarts dot com - Just What is Too Much?

So, I'm browsing through CNN this morning before actually doing any work, and I see this article. I know that games put adds into their products, but just how much is too much?

According to this article Sony has put some sort of add of sorts into their latest game Everquest II that allows you to order a pizza from Pizza Hut. I used to be sceptical that gamers were big lazy fat people, but now I know that they can at least become big lazy fat people, and the games are helping them do just that.